The SmartCasting Platform
The 4M Integrated Approach Changes Everything
An Audacious, Smart Platform
The Smart Casting Platform is an industry game changer. Its analytics and ability to respond in real time is the differentiator that sets the Smart Casting platform apart.
By identifying your market's top customers and buying habits, targeting them with the most effective media and messaging, and offering the capability of real-time campaign modification, we deliver more business in the most effective way possible.
Why SCG?
Closing "The Loop"
Comprehensive, informative customer data allows you to place effective digital and traditional media designed to drive traffic to your storytelling campaign microsite. A Call to Action video engages potential customers to interact. All interactions are measured, and a unique measurement system allows you to track and measure all visitor activity. Our platform builds actionable business intelligence, allowing you to modify campaigns in real-time order to deliberately drive customers through each phase of the buying process, from engaging on the campaign microsite to showroom visit, test drive and final purchase.
Watch 4M Videos
Key Elements of SmartCasting
Media-driven
Online and Offline reach media are used to DRIVE traffic to the online destination site
Video-powered
Web video is used to deliver enhanced retail messages geared toward converting visitors to customers
Online
SmartCasting takes place online, where 97% of car buyers do an average of 11 hours of research before they ever set foot in a dealership
Retail Promotions
Retail is the focus—time sensitive promotion creates a window of opportunity to buy now
Numbers Never Lie
Our unique measurement system allows you to track and measure visitor activity, report on the success and ROI of the campaign according to predefined metrics, create relevant data lists for targeting of specific demographics, tweak and improve messaging in real time, and receive comprehensive feedback on viewership engagement.
That's real power. That's Smart Casting.
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